About

Everyone has a story that shapes how they see the world and what they choose to do with their life. This is mine.

My father was a sports doctor, powerlifter, and a well-known chess player. At 20, he was diagnosed with type 1 diabetes, despite no family history. Today, at 76, he is still training and playing competitive chess.

His education. His discipline. His self-awareness.
That’s what carried him.

On the other side of my life, my grandmother struggled with obesity for many years and passed away at 68 from complications related to lifestyle and diabetes.

I often think about what might have been different if she had the right support - personalized, human, consistent.

These two stories live in me.

They are the reason I do this work.

At 28, in 2012, I became a Sports Nutritionist driven by a deep love for health, performance, and personal transformation.

From the beginning, I did things differently.

While most worked through plans and check-ins, I introduced daily guidance - real-time support that meets people where they are, not once a month. Over the years, working with hundreds of people, I began to see something clearly:

Lasting change doesn’t begin with food.
Or training.

Those are just the surface.

The deeper work begins with how you relate to yourself.

• How you think.
• How you speak to yourself.
• How you make decisions - especially when it’s hard.

That’s what my work is built on today.

At 4Elements4Life, we don’t just work on nutrition.

We build:

• structure

• awareness

• consistency

We identify where your energy leaks and create a way of living you can maintain in real life, not in ideal conditions.

Your body becomes a place of strength.
A place you return to. A place you respect.

Over time, my clients began calling me a mentor.

And that’s what this work became.

I combine:

• science

• real-world structure

• and daily, personalized guidance

So you can move forward with clarity, strength, and consistency.

Alongside 4Elements4Life, I created BEVOLVE (2026) - 

A 1:1 space grounded in real-life situations.

Through careful observation, structured thinking, and deep inquiry, I help people cut through the noise, uncover the hidden patterns shaping their lives, and see their reality more clearly.

The goal is not to give you a formula or tell you who you should become.

The goal is to help you understand what is actually happening, resolve inner conflict, and move forward with clarity, confidence, and alignment with who you are.

Background & Education

My work is grounded in both experience and formal education:

• Apeiron School (since 2022) -  philosophy & psychology

• Harvard Business School Online - Innovation Management & Design Thinking

• CISSN - International Society of Sports Nutrition

• ISSA - International Sports Sciences Association

• Strength Training Certification - Tel Aviv University (Siim Center)

• MBA - Ben-Gurion University

• B.Sc in Chemistry - Bar-Ilan University